Born in a small town near Florence Italy, but based in Tokyo since 2006, RubenFro (Ruben Frosali) is a visual effect artist and director, specialized in volumetric captures and particle-based dynamic environments.
With over 16 years of experience in development and creative direction, he focused on immersive content in 2018, working on a series of real-time art installations (Dissolving Realities Shibuya Takeover, Future Cities, Memories of Tsukiji) that have been exhibited around Japan, Taiwan, and New Zealand.
He directed and animated fast-paced music videos (Panic Attack - Pussy Riot, Split Personality - Deathpact, Leaving the Grid - ItalTek, Descent - Acronym, Atlas EP, Orisha) and created award-winning video art (Dissolving Realities, DAT) featured on platforms like Vimeo, Mutek, and in festivals around Europe and Asia.
During his exhibitions, he also gave lectures on point cloud rendering and immersive media at Wellington Victoria University and the University of Auckland.

Besides video art, he's passionate about traveling, photography, and music composition.

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